Jack in the Box Feeding Time
Service | 360 Campaign
Industry | Quick Service Restaurant
Year | 2023
What happens when you put the writers of Saw and AHS in a room with a Monster Taco? You get Feeding Time.
Crafted by seasoned Hollywood horror writers responsible for hit productions like Servant, Saw, and American Horror Story: 1984, Feeding Time embraces the essence of Halloween—spooky scares, eerie costumes, and ghoulish fun. As the Art Director, I worked in lockstep with these industry titans to ensure the visual identity of the campaign remained as sharp and visceral as the script, bridging the gap between fast-food convenience and premium cinematic horror.
The "Feeding Time" campaign successfully captured the Halloween cultural zeitgeist, placing the brand directly in front of captive horror fans in a native, non-disruptive format. Beyond the LTO success, I oversaw a robust production schedule that produced a consistent stream of high-performing retail work, consisting of 6s, 15s, and social assets that drove traffic during critical breakfast and late-night windows. This body of work demonstrated the ability to balance high-concept storytelling with hard-working retail creative, managing complex production logistics to deliver premium content at scale.