Adidas Champs

Following the success of our "Superstan" launch at Foot Locker, Adidas sought to replicate that energy for a national 360-campaign with Champs Sports. The goal was to evolve the "Perfect Duo" narrative into a colloquial, youth-centric story that resonated with students navigating the transition from middle school to high school. I led the creative development from concept to completion, ensuring the "Superstan" remix remained the focal point of the back-to-school conversation. We needed to maintain total visual and tonal consistency across flagship store graphics, social edits, and high-energy video content while tailoring the experience to the specific Champs audience. My focus was on the "granular" details—from casting and location scouting to selecting the perfect track and outfit—to ensure the work felt like an authentic piece of youth culture rather than a traditional retail ad.