My art lifted from canvas and placed on weekend leather bag for all friend and family to have.
In 2018, I created an art piece that I eventually envisioned as more than a static canvas; I wanted it to be a mobile narrative that my inner circle could carry into the world. My goal was to transform this artwork into a high-quality "Weekender Bag," allowing friends and family to literally take a piece of my story with them on holidays, vacations, or simple weekend stays. While managing high-stakes agency campaigns during the day, I used my "after hours" to coordinate international product manufacturing and develop a specialized mobile rollout. I leveraged AI-driven animations and mobile-first content—produced entirely on my phone—to create a cinematic narrative that elevated the bag from a simple product to a piece of wearable art.
The "Weekender Bag" release successfully reached its target audience of friends, family, and peers, creating a collective experience that lived beyond a simple text or group chat. By applying my expertise in art direction and photography to this personal brand, I was able to tell a cohesive, southern-inspired story that resonated with my community. The campaign served as a proof-of-concept for my ability to handle 360-degree brand ownership—from the initial brushstroke and manufacturing logistics to the final digital rollout. The limited 50-unit drop sold out, validating the demand for functional art and further establishing my "Tired Young Man" identity as a multifaceted creative powerhouse.